The Caribbean Music Festival is set to return to Grenada on November 8, 2025, promising a significant boost to the island’s tourism sector and a global spotlight on its rich cultural heritage. The event, held at Port Louis Lawn in St. George’s, is organized by ORA Caribbean and aims to elevate Grenada’s profile as a premier destination for music and cultural tourism. This marks the second staging of the festival, with organizers building on the success of its debut in 2024 to offer an even more enhanced experience.
A Stellar Lineup of Caribbean and International Talent
Headlining the 2025 Grenada Caribbean Music Festival is the Grammy-nominated Jamaican reggae artist Protoje, known for his fusion of roots reggae and contemporary sounds. He will be joined by fellow Jamaican talents Sevana and Mortimer, both celebrated for their soulful vocal performances. This international appeal is crucial in attracting visitors from beyond the immediate Caribbean region, positioning Grenada as a hub for significant musical events.
Complementing the international acts is a vibrant showcase of Grenada’s own music scene. The festival will feature prominent local artists including V’ghn, Khole Baldeo, Sakinah, Boyzie, Dash, Terra D Governor, Dred Lion, Wuss Ways, and Tallpree. This blend of global stars and home-grown talent underscores Grenada’s commitment to celebrating its own artistic creativity while offering a diverse entertainment experience to attendees. The inclusion of artists spanning reggae, soca, and dancehall genres highlights the rich tapestry of Caribbean music.
Driving Tourism Growth and Economic Impact
The Caribbean Music Festival is a key component of Grenada’s strategy to diversify its tourism offerings and stimulate economic growth. By hosting large-scale events that attract both local and international visitors, the island aims to enhance its appeal beyond its natural beauty. The festival is anticipated to draw over 3,500 attendees, who are expected to contribute significantly to the local economy through spending on accommodations, transportation, dining, and other tourist services. This influx of visitors supports local businesses, hotels, and resorts, particularly in the St. George’s area, demonstrating the vital role of cultural festivals in sustainable tourism development.
ORA Caribbean, the festival’s presenter, emphasizes that “Last year laid the foundation and this year is about elevation.” Their goal is to create a “true home for Caribbean talent and Grenadian pride,” attracting music lovers globally to experience Grenada’s vibrant culture and beauty. The festival also aligns with the broader objectives of the Grenada Tourism Authority, which consistently works to promote the island as a diverse and attractive destination for cultural experiences.
An Elevated Festival Experience
Organizers are promising an expanded and elevated experience for the second edition of the festival. Enhancements include improved stage production, curated food and drink options, and upgraded patron amenities. A popular vendor village will return, spotlighting local artisans, entrepreneurs, and Grenadian flavors, further integrating the community and small businesses into the event’s success. The event is scheduled to run from 4:00 PM to 12:30 AM, offering a full evening of entertainment and cultural immersion.
Ticket options range from General Admission at EC$200 to General Plus at EC$400 (including complimentary beverages and front-of-stage access), and VIP packages at EC$800 (offering premium food, drinks, parking, merchandise, and a private cabana zone). This tiered pricing aims to accommodate a range of attendees, ensuring accessibility while offering premium experiences for those seeking them.
Grenada’s Growing Cultural Tourism Landscape
The Caribbean Music Festival is part of Grenada’s broader initiative to leverage its rich cultural heritage for tourism growth. The island is known for its vibrant festivals, including Spicemas Carnival, the Chocolate Festival, and various music events that celebrate genres from reggae to soca. By hosting events like the Caribbean Music Festival, Grenada taps into the growing trend of music tourism, offering visitors experiential travel that combines entertainment with cultural immersion. This strategy helps extend the tourist season, driving longer stays and increasing economic contributions from visitors seeking authentic Caribbean experiences beyond the typical beach vacation. The festival not only provides a platform for regional and international artists but also showcases Grenada as a dynamic cultural destination on the global stage.
The successful staging of this event contributes to Grenada’s evolving tourism product, highlighting its capacity to host significant international events and its commitment to showcasing its unique culture and artistry. The news of the festival serves as an exciting announcement for the entertainment calendar, promising a significant impact on Grenada’s tourism sector and global appeal.