The Caribbean Tourism Organization (CTO) has appointed Taraneh Azimi as its new Business Development and Marketing Manager, a strategic move aimed at enhancing the organization’s global outreach and revenue generation capabilities. The appointment, effective October 30, 2025, brings a seasoned professional with over a decade of experience in marketing, business development, and communications across diverse sectors, including travel, aviation, spirits, and hospitality.
A Deep Well of Experience
Taraneh Azimi brings a robust professional background to the CTO, having successfully led international campaigns and driven significant business growth for well-recognized brands such as British Airways and Mount Gay Rum Distilleries. Her expertise lies in elevating brand visibility and forging strategic collaborations across global markets. Azimi holds a First-Class Honors degree in Management and Marketing from Royal Holloway, University of London, equipping her with a strong academic foundation for her new role. Beyond her professional achievements, Azimi is also recognized for her commitment to philanthropy and mentorship, having spearheaded community projects focused on education and youth empowerment in various countries.
Aligning with CTO’s Strategic Vision
Azimi’s appointment is a key component of the CTO’s broader strategy to strengthen the organization’s brand and deepen collaboration with partners both regionally and internationally. She will spearhead initiatives focused on increasing the CTO’s international visibility, identifying and developing new revenue opportunities, and fostering strategic partnerships crucial for promoting the Caribbean as a premier global tourism destination. This role directly supports the CTO’s “Reimagine Plan 2025–2027,” a comprehensive three-year roadmap designed to position the Caribbean as a leader in sustainable tourism. This plan emphasizes five core pillars: sustainability, tourism intelligence, advocacy, market competitiveness, and people development, aiming to build a more resilient and inclusive tourism sector for the region.
The State of Caribbean Tourism
The appointment comes at a time when the Caribbean tourism industry is demonstrating remarkable resilience and sustained growth. In the first half of 2025, the region welcomed approximately 18.5 million visitors, a figure that surpasses pre-pandemic levels and indicates a positive trajectory for the sector. While the U.S. remains the primary source market, the region is actively working to diversify its visitor base, enhancing stability and resilience. The industry is navigating evolving trends, including a growing demand for sustainable travel options, and is actively addressing challenges such as rising operational costs and shifting traveler preferences. The CTO, under the leadership of Secretary-General Dona Regis-Prosper, has been proactive in addressing these dynamics, notably with the recent appointment of Narendra Ramgulam as Deputy Director of Sustainable Tourism, further underscoring the commitment to a greener future.
Driving Future Growth
In her new capacity, Azimi is expected to play a pivotal role in advancing the CTO’s mission and contributing to the collective aspirations for sustainable growth, greater resilience, and lasting prosperity within the Caribbean. Her proven track record in innovation, leadership, and delivering results, coupled with her global perspective, positions her to significantly impact the CTO’s brand presence and its ability to forge vital connections in the international business landscape. This strategic appointment is set to bolster the Caribbean’s appeal on the world stage, driving impact for its members and stakeholders alike.