Grenada has embarked on a groundbreaking cultural initiative with the launch of its first-ever Soca music tour, “Jab Decisions,” which officially commenced in Miami in October 2025. This ambitious multi-city tour, a significant undertaking by V’ghn Entertainment and supported by key government bodies, aims to amplify Grenadian cultural exports and solidify the island’s position as a vibrant hub for Caribbean music and creative arts on the international stage.
The Genesis of a Global Tour
The “Jab Decisions” tour draws its name and spirit from the infectious hit single by Grenadian artists V’ghn and Terra D Governor. This anthem resonated strongly during Grenada’s Spicemas 2025 celebrations and even echoed at the Notting Hill Carnival in the UK, becoming a symbol of modern Soca’s rebellious and joyful spirit, deeply intertwined with Grenada’s traditional Jab Jab culture. The song’s success provided the perfect inspiration and momentum for a tour designed to share this distinct Grenadian energy with the world.
Showcasing Grenadian Artistry and Culture
This landmark tour is more than just a series of concerts; it’s a strategic effort to spotlight Grenada’s rich cultural heritage and its talented artists. Spearheaded by Soca star V’ghn, who has been recognized globally for his work, the “Jab Decisions” tour features a stellar lineup of Grenadian performers. Joining V’ghn are high-energy artists Terra D Governor, Lil Kerry, Dash, Dred Lion, and DJ Selecta Snappy. Their performances are crafted to deliver the authentic pulse of Grenadian Spicemas, showcasing the island’s unique creative talent and offering a powerful platform for artists to expand their global presence.
The initiative is a collaborative endeavor, backed by the Grenada Ministry of Tourism, Creative Economy and Culture, through the Grenada Office of Creative Affairs (GOCA), and Pure Grenada. The Grenada Tourism Authority (GTA) and Spicemas Corporation are also key partners, aligning the tour with broader objectives to promote Grenada as a premier cultural destination and to elevate Soca music as a year-round cultural export.
An International Itinerary
Following its launch in Miami, the “Jab Decisions” tour has mapped out an extensive international schedule, demonstrating a commitment to reaching diverse audiences. The tour’s strategic stops are designed to engage Grenadian diaspora communities and international fans of Caribbean music. The confirmed itinerary includes:
* Miami, USA: October 2025 (Launch)
* New York City, USA: November 28, 2025
* Washington D.C., USA: November 30, 2025
* Toronto, Canada: December 27, 2025
* Trinidad: February 11, 2026
* London, UK: March 7, 2026
* Grenada (Finale): April 25, 2026
This extensive global reach underscores the tour’s ambition to not only entertain but also to serve as a potent tool for cultural diplomacy and tourism promotion.
Vision for Cultural Export and Tourism Growth
Orlando Romain, Advisor for the Creative Economy, highlighted the tour’s importance, stating, “Carrying Grenada’s energetic music beyond the carnival season will help promote the island’s creative industry while strengthening global recognition of Grenada’s rich cultural, creative, and musical excellence.” The partnership aims to transform Soca into a consistent global cultural export, driving tourism growth beyond the traditional carnival period. By positioning Grenada as a leader in Caribbean cultural expression, the tour contributes to the nation’s brand identity and economic development.
Soca music itself is a vital element of Caribbean culture, celebrated for its infectious rhythms, its ability to foster community, and its roots in celebrating life and resilience. The “Jab Decisions” tour leverages this vibrant musical genre to share Grenada’s unique identity with the world, fostering unity and pride among Grenadians globally and attracting new visitors eager to experience the island’s authentic spirit. This initiative marks a significant milestone for Grenada, heralding a new era for its music industry and its presence on the global cultural map.